Gross margin, € thousand
Chart data
| Category | Margin, € thousand | Share |
|---|---|---|
| Office supplies | 97 | 30% |
| Furniture | 70 | 21% |
| Electronics | 56 | 17% |
| Lighting | 28 | 9% |
| Paper | 23 | 7% |
| Cleaning supplies | 17 | 5% |
| Packaging | 14 | 4% |
| Tools | 10 | 3% |
| Textiles | 7 | 2% |
| Other | 4 | 1% |
Gross margin, € thousand
Chart data
| Category | Margin, € thousand | Share |
|---|---|---|
| Office supplies | 97 | 30% |
| Furniture | 70 | 21% |
| Electronics | 56 | 17% |
| Lighting | 28 | 9% |
| Paper | 23 | 7% |
| Cleaning supplies | 17 | 5% |
| Packaging | 14 | 4% |
| Tools | 10 | 3% |
| Textiles | 7 | 2% |
| Other | 4 | 1% |
Category profitability analysis
- Problem
- No clear view of which product categories actually drive the margin.
- Data
- Sales and costs for 10 product categories over 12 months.
- Work
- Gross margin by category and its share of the company result, Pareto analysis.
- Result
- Three out of ten categories generate 69% of gross margin (€222,588 of €324,706) — that’s where negotiations and promotions pay off.
- Tools
- Excel, Power Query